One of the hardest challenges for creative people - especially those working in units such as R&D, design, or marketing - is how to win top management's support for their ideas.
Many feel that their proposals are killed not because they have poor potential but because their boss simply does not understand them or does not even listen to the presentation.
- Get an endorsement to investigate a business challenge.
- Design the innovation process together
- Update executives frequently
- Involve top execs in the cration of the solution
- Know your director and manager's hot buttons or challenges (this is my idea....i threw it in here for free!)
Read the full story @ HBR blogs: http://blogs.hbr.org/cs/2010/08/how_to_sell_an_idea_to_your_bo.html
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